Target audience and audience feedback

I have targeted my product at people involved in the Goth scene and who are therefore interested in the music.  I tried to make my magazine conventional in order to appeal to my target audience.  The age range would be a large one, ranging from teenagers to adults.  If I had to go specifically, I would say from about 13-60, but there would be exceptions to this.  However, age is not too important when talking about music magazines as theoretically anybody could listen to the music.  My audience would be listening to underground or non-mainstream music rather than mainstream music, and so this magazine would appeal to them as there won't be too many magazines focusing on this type of music and they would be looking specifically for this.  Because of the fact that they would want to be kept informed of everything in the music scene, they might be willing to pay slightly more than average for it.

To see what my target audience thought of the magazine, I decided to message people on Facebook with this questionnare I created myself:

1. What is your age range?
- Under 13
- 13-15
- 16-18
- 19-24
- 25-30
- 30-40
- 40-60
- 60+

2. How much would you be willing to pay for this magazine?
- 50p-£1.50
- £1.50-£.2.50
- £2.50-£3.50
- £3.50-£4.50
- £4.50-£5.50
- £5.50-£6.50

3. Which aspect of my magazine did you like the best?
- Font
- Images
- Colour scheme
- Other (please state)

4. Any improvements? (Please state)

5. What would you say is the best thing about the magazine? (Please state)

6. Would you buy this magazine?
- Yes
- No


The results were as follows (I received responses from 10 people):

1. What is your age range?
- Under 13 (0 people)
- 13-15 (2 people)
- 16-18 (3 people)
- 19-24 (3 people)
- 25-30 (2 people)
- 30-40 (0 people)
- 40-60 (0 people)
- 60+ (0 people)

2. How much would you be willing to pay for this magazine?
- 50p-£1.50 (0 people)
- £1.50-£.2.50 (1 person)
- £2.50-£3.50 (4 people)
- £3.50-£4.50 (2 people)
- £4.50-£5.50 (3 people)
- £5.50-£6.50 (0 people)

3. Which aspect of my magazine did you like the best?
- Font (2 people)
- Images (5 people)
- Colour scheme (3 people)
- Other (please state) (0 people)

4. Any improvements? (Please state)
- The font on the double page spread could be kept the same as the rest of the magazine
- The images could have been bigger

5. What would you say is the best thing about the magazine? (Please state)
- The images were conventional
- The style was unique
- It looked realistic

6. Would you buy this magazine?
- Yes (10 people)
- No (0 people)

I took their feedback and used it to improve my magazine by making the font on my double page spread the same, and making my images bigger.